Collaborated with stakeholders to create user stories like ‘As a user, I want to reset my password quickly so I can regain access to my account,’ ensuring clear requirements for developers.

Conducted surveys to understand user needs and created personas, like, “junior doctor at Cambridge who found it overwhelming with the amount of resources out there to educate themselves,” to guide product development decisions.

Facilitated a brainstorming session where the team explored creative solutions to streamline onboarding, resulting in a simplified process for users.

The extent of this was revolving around see what competitors were up to and seeing if we needed ‘x’ feature or not. We primarily did this to understand our users better.

Launched a minimal version of a product with essential features to test the market and gather user feedback for future iterations.

Worked with the marketing team to plan a product launch campaign, including email marketing, social media, and a demo webinar.

Prioritized backlog items by balancing user needs and development effort, ensuring critical features were delivered first.

Defined KPIs such as ‘reduce support tickets by 20%’ and tracked progress to ensure the product met user needs effectively.

Conducted UAT with end users to validate new features and gather feedback before the final release.

Scheduled regular check-ins with customers to ensure they were achieving desired outcomes and addressed any issues promptly.

Monitored traffic data to identify a drop in conversions, used tools like hotjar to integrate heatmaps to identify ways to improve conversion with UI changes.

My approach involves meticulous goal setting, resource allocation, and timeline management to ensure every project progresses smoothly from inception to completion.

Led sprint planning and retrospectives to keep the team aligned and continuously improve workflow.

Organized team meetings to nurture collaboration and ensuring everyone felt empowered to contribute.

Automated repetitive tasks like generating reports, reducing manual work and freeing up time for high-priority activities.

Identified potential bottlenecks in the project timeline and adjusted resource allocation to avoid delays.

Held bi-weekly meetings with stakeholders to align expectations and gather feedback, ensuring the project stayed on track.

Able to navigate conflict and also act as a mediator to help resolve them in order to ensure the project timelines were not disrupted.

Facilitated discussions to resolve a disagreement between two departments, ensuring the project goals remained unaffected.

I excel at conducting in-depth discussions to understand business needs, identifying key objectives, and translating them into clear, actionable requirements.

Proficient in creating and executing comprehensive digital marketing campaigns across multiple channels.

Skilled in writing persuasive and engaging content for websites, advertisements, and social media.

Expertise in designing and executing email campaigns using tools like Klaviyo, Bigin, HubSpot, or similar platforms.

Reasonable experience in optimizing content for search engines and running effective paid advertising campaigns.

Competent in planning, scheduling, and analyzing social media posts to grow brand presence.

Proficient in creating strategies to attract and convert potential clients into loyal customers.

Hands-on experience with customer relationship management (CRM) systems like Bigin, HubSpot, and Zapier for workflow automation.

Ability to plan and execute content calendars aligned with business goals and audience needs.

Experienced in creating multi-step workflows to handle complex tasks like data syncing, notifications, and reporting. Skilled in identifying automation opportunities to save time and enhance productivity for teams and organizations.

Able to develop landing, portfolio and CRUD websites. Stack; HTML, CSS, JavaScript, PHP, MySQL, WordPress.